"We will take additional precautions in the future to ensure this kind of situation doesn't happen again. "We unreservedly apologise to Ninemsn's staff for the mistake and for any problems caused as a result," the video game publisher said. Ubisoft later apologised for the traumatic incident, where it stated that the drop off "didn't go as planned. "Stood next to the journo who received it - she was in tears. Ninemsn journalist Natasha Lee said "it was the dumbest stunt ever" in a tweet about the incident. "The PR company no doubt got carried away with their creativity and ended up sending us something the bomb squad had to open up." "There was a bunch of reasons this ended up looking weird," said ninemsn publisher Hal Crawford. Given the circumstances, Ninemsn called the police and evacuated the floor of the building in which the box had arrived.įour police cars and a police rescue unit arrived on the scene before it was discovered to only be a video game in a safe. Step 1: Start the Discord app for desktop or smartphone/tablet and log into. Ninemsn decided to call other publications to see if they'd received similar posts. To get help of using the BombSquad Bot you just need to use the bots help. Fortunately the box contained neither a bomb nor Gwyneth Paltrow's head. Unfortunately, Ninemsn - which doesn't even cover video games - didn't receive this message, so it made the suspicious package all the more threatening. COD Mobile has borrowed many features from its PC/console counterparts and has proved to. According to an Ubisoft statement obtained by the Standard, the publisher's Australian team "sent voicemail messages to some local media alerting them that they'd receive a special package related to the game." They can utilize the same FF Player ID for the MAX variant and. The reporter didn't use voicemail, however, and had coincidentally received a sketchy call the night before from a mysterious number that simply hung up. Attached to the ominous package was a note telling her to check her voicemail. What is unusual is that Ubisoft sent a journalist at Ninemsn a package that was beeping.Īs reported by Ninemsn, the parcel in question arrived in the form of a black safe "of the type found in hotel rooms". Here's what happened: Frequently, when a big game comes out, the publisher - in this case Ubisoft - will send some commemorative bits of swag or a game's special edition to journalists who may write about it. How to unlock the Bomb Squad achievement in Keep Talking and Nobody Explodes: Defuse 100. An ill-advised PR campaign for Watch Dogs resulted in a bomb squad storming the offices of Australian publication Ninemsn.
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